August 26, 2009
During the first half of 2009, private label unit share increased in five of six departments, led by fresh/perishables, healthcare and frozen foods, according to a new IRI study, "Private Label 2009: Understanding and Mitigating Private Label Threat." Private label dollar share has increased in 13 of 15 sales categories, with natural cheese, butter and canned vegetables leading the way.
Source: Information Resources Inc.