StoreBrandsDecisions.com - News and trends on private label products, packaging and marketing

PLMA Live: Nielsen V.P. Says Store Brands Will Remain Strong After the Recession

August 26, 2009

Tim Simmons of PLMA conducts a video interview with Lisa Rider, vice president, retail marketing for The Nielsen Company about the future of store brands after the recession, product innovation, price elasticity, and overall retail and consumer trends. 

Read the Full Story »

Source: Private Label Manufacturers Association