September 30, 2009
With a predominant store-brand product mix offering customers 30 to 40 percent savings, KVAT opened its second Super Dollar Discount Foods store in Lynchburg, Tenn., bringing the store count of its new format to 12.
For more on KVAT's Super Dollar Discount Foods concept, see Store Brands Decisions' article, "Store Brands Reign at KVAT's New Discount Retail Food Format."
Source: The News & Advance