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A&P Adds Artisan Cheeses to its Hartford Reserve Store Brand Line

October 15, 2009

Hartford Reserve product lineThis week Montvale, N.J.-based A&P introduced a new line of artisan private label cheeses under its premium Hartford Reserve line.

The Hartford Reserve Artisan Cheese Collections will feature new vintage-aged gouda, cranberry chipotle cheddar and a blue cheese with mild white goat's milk called Hartford Reserve Billy Blue, according to a report in Supermarket News.

A&P is sourcing most of the cheeses from master cheesemakers in Wisconsin, and the products will carry the Master's Marks or Wisconsin Seals on their labels. Some cheese will be imported from Europe.