Store Brands Decisions launched the industry’s first Packaging Design Benchmarking Study to help advance industry best practices in brand development and brand building, an area of growing importance to the industry.April 20, 2010
Store Brands Decisions launched the industry’s first Packaging Design Benchmarking Study to help advance industry best practices in brand development and brand building, an area of growing importance to the industry.
For the first time ever, store brand management across the retail channels can compare their packaging design practices to the broader market.
Topics covered by the electronic survey include packaging design processes, strategy development, the frequency of updates and redesigns, the use of design agencies versus in-house talent, how new designs are vetted and tested, prepress processes, budgets and funding mechanisms, and the use of technology to support design processes.
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| John Failla |
“As packaging design practices comes up regularly in my conversations with retail store brand executives, the time was right to serve the industry with a benchmarking study that not only defined current packaging design practices but also illuminated where store brand executives are thinking about making changes going forward,” said Store Brands Decisions’ Founder and President John Failla. “While the study represents a sizable investment by Store Brands Decisions, this important initiative is entirely consistent with our mission to advance best practices in store brand development, marketing and merchandising.”
All retailer readers are invited to participate in the study, which closes April 28. Those interested in completing the survey that did not yet receive an email invitation, contact John Failla at jfailla@storebrandsdecisions to request a survey link.
Responses are completely confidential. All respondents will receive the full results via email prior to the publication of key survey findings on the Store Brands Decisions’ web site.