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Loblaw Awards $2.6 Million to Breakfast for Learning Program

December 14, 2010

As part of a $7.2 million donation to Breakfast for Learning that Loblaw announced earlier this year, President's Choice Children's Charity is awarding $2.6 million to the organization to fund 5,000 programs across Canada for the 2010/2011 school year.

loblaw logo splashThe funds are earmarked to support 2,700 education and research programs and 2,300 nutrition grants that aim to give students access to healthy breakfasts, lunches and snacks. Loblaw corporate and participating franchise stores have partnered with schools in their local community to assist with their nutrition programs.

"We know that good nutrition is a cornerstone to help ensure healthy children and well-nourished students learn better. This donation is one of the ways that President's Choice Children's Charity is committed to providing the resources necessary to encourage a culture of healthy active kids," said Galen G. Weston, chair of President's Choice Children's Charity and executive chairman of Loblaw.

Research shows that well-nourished students show improved memory, problem-solving skills and creative abilities overall, enabling them to perform better in school.

Breakfast for Learning serves more than 267,000 children across Canada. In Newfoundland and Labrador, Breakfast for Learning works in partnership with Kids Eat Smart Foundation and in Quebec, Breakfast for Learning provides funding to Club des petits déjeuners, in addition to providing direct program funding in both provinces.

"President's Choice Children's Charity's generous support is so critical to our overall goal of providing children with a healthy start to life by supporting programs that make sure students do not go to school hungry," said Wendy Wong, president and CEO of Breakfast for Learning. "By providing nutritious food for breakfast, lunch and snacks, and by teaching children about the importance of nutrition, together we will help them establish the building blocks for a healthy lifestyle that will last throughout their lives."

The mission of President's Choice Children's Charity is to improve the lives of children across Canada and support other programs such as those that help physically or developmentally challenged children. Families can receive individual grants of up to $20,000 to assist with the costs of equipment, home accessibility, respite care, developmental and physical therapy and accessible vehicles. In 2009, the Charity granted more than $8.9 million to more than 1,600 families with children with disabilities across Canada.