September 1, 2009

Store Brands Get a Big Shot in the Arm from Consumer Reports

Blind tests at Consumer Reports endorse the quality and value of store brands, declaring most products sampled taste just as good, if not better, than national brands.

Keywords: business, companies, consumer reports, food and beverage, industry, markets, private label food, private label research, store brand food, store brand research

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September 1, 2009

P&G Uses Product Innovation to Attack Store Brands

This week Procter & Gamble is launching a new mouthwash called Outlast, which claims to provide fresh breath five times longer than anything currently on the market. The new innovation is an attempt to reinvigorate the oral care segment, which has had sluggish sales due to store brand competition and lagging new product innovation.

Source: Brand Week

Keywords: business, companies, food and beverage, industry, markets, outlast, private label non-food, private label health care products, private label non-foods, private label oral care, procter & gamble, store brand health care products, store brand non-foods, store brand oral care

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September 1, 2009

Food Lion Promotes Private Label Milk on the Web

Food Lion is running a promotion on its private label brand milk for its MVP loyalty cardholders who will receive a free gallon of milk for every six gallons purchased.

Source: Supermarket News

Keywords: business, companies, food and beverage, food lion, grocery, industry, markets, private label beverages, private label loyalty, private label milk, private label promotions, store brand beverages, store brand loyalty, store brand milk, store brand promotions

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September 1, 2009

NPD: Store Brand Loyalty and Placement Spikes in Canada

More than 65 percent of Canadian households said store brands made up more than 50 percent of the groceries they purchased within the last year. Those same households said they expected store brands to make up more than half of their supermarket shopping basket over the next year.

Source: TheStreet.com

Keywords: business, companies, food and beverage, industry, markets, npd, private label research, private label trends, store brand research, store brand trends

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September 1, 2009

Game-Changing Store Brands Force Competitive CPG Action

Many CPG companies are experiencing double-digit sales declines, mostly due to store brand competition, and are responding with price cuts and aggressive marketing and promotions to turn the tide. Some are even considering sidestepping retailers and going direct to consumers via the Internet.

Source: The Economist

Keywords: business, companies, food and beverage, industry, markets, private label food, private label non-foods, private label pricing, store brand food, store brand non-foods, store brand pricing

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September 1, 2009

Retailers Win Loyalty With Private Brands

U.K. research company, Verdict, predicts that after the recession there will be a shift to premium private label, which could include features such as organic or fair trade. Meanwhile, value brands will lose momentum and shelf space, but they will still remain in the range of private label choices.

Source: LicensingBiz.com

Keywords: business, companies, food and beverage, industry, markets, premium private label, premium store brands, private label research, store brand research, value private label, value store brands, verdict

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September 1, 2009

Good Housekeeping Gives Store Brand Beauty Products Mixed Reviews

The Good Housekeeping Research Institute performed blind comparisons in three categories -- anti-aging facial moisturizer, body lotion and two-in-one shampoo/conditioner. The national brand face lotion and shampoo/conditioner won out over their store brand counterparts, while testers were evenly split on which body lotion worked best.

Source: Salt Lake Tribune

Keywords: business, companies, food and beverage, good housekeeping research institute, industry, markets, private label beauty and personal care, private label non-foods, store brand beauty and personal care, store brand non-foods

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