October 2009 News Center
October 6, 2009
Reed's Poised for Store Brand Growth
The beverage company just landed two major retail accounts worth more than $2.5 million per year.
Source: Reed's Inc.
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October 6, 2009
Nielsen: Private Label and Value Retailers Win Big in the Recession
Private label growth and value retailer expansion are key trends from the recession that will continue to escalate, according to a Nielsen shopper insights executive.
Source: CSP
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October 6, 2009
Harris Teeter Hosts Store Brand Cooking Contest
Customers are invited to cook their favorite recipes on video, explaining why they prefer the grocer's store brands.
Continue Reading »Source: Harris Teeter
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Most Read
Walgreens Forecasts Huge Private Label Upside
Time for a Change: Packaging Innovation Stifled by Both Manufacturers and Retailers
The Store Brands Sustainable Packaging Conundrum
Guest Columns
How to Develop a Private Label Expression Aligned with Retail Brand Strategy
By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.
Source: CBX
Using the Store Banner to Endorse Private Label Architecture
Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.
Source: IPLC
Linking Your Empowered Customer into Your Store Brand Management Process
The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.
Source: Austin Clark Group
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