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October 2009 News Center

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October 6, 2009

Reed's Poised for Store Brand Growth

Reed's logoThe beverage company just landed two major retail accounts worth more than $2.5 million per year.

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October 6, 2009

Nielsen: Private Label and Value Retailers Win Big in the Recession

Todd Hale imagePrivate label growth and value retailer expansion are key trends from the recession that will continue to escalate, according to a Nielsen shopper insights executive.

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October 6, 2009

Harris Teeter Hosts Store Brand Cooking Contest

Customers are invited to cook their favorite recipes on video, explaining why they prefer the grocer's store brands.

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Guest Columns

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

Linking Your Empowered Customer into Your Store Brand Management Process

Linking Your Empowered Customer into Your Store Brand Management Process

The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.

Source: Austin Clark Group

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