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February 16, 2010

Loblaw Launches a New Line of Discount Store Brands

loblawPrices for the new line are higher than the Canadian chain’s value tier and below national brand equivalent products.

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February 16, 2010

Shoppers Drug Mart to Sell Store Brand Generic Drugs

shoppers drug mart store frontThe Canadian chain hopes the addition of store brand generic drugs will boost tight margins at the pharmacy counter and offset the impact of new government regulation.

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February 16, 2010

Family Dollar to Ramp Up Store Brands

The discount store chain said it aims to double its store brand penetration on consumable products.

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February 16, 2010

TreeHouse CEO: U.S. Store Brands Growth to Outpace Grocery Sector

Private label food maker TreeHouse Foods’ top executive said 2010 will be a banner year for store brand sales and profit growth.

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February 16, 2010

Nielsen: Store Brand Wine Growth Outpaces National Brands

winePrivate label beers have not gained the same foothold as wine primarily due to the strength of national players with dominant shares of market.

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February 16, 2010

Study: Canadians Want Companies to be More Environmentally Accountable

Separately, Wal-Mart announced plans to launch its Sustainable Product Index in Canada, a program introduced in the U.S. last summer.

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February 9, 2010

Wal-Mart Cuts Food Storage Bag Brands

walmart store frontGlad and Hefty food storage bags have been cut from Wal-Mart’s line-up, leaving only Ziploc and the company’s Great Value store brand.

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February 9, 2010

Daymon President and 30-Year Veteran Named CEO

Alex MillerThe store brand broker also appointed the top executive of Jamba Juice and former Safeway executive to its board of directors.

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February 9, 2010

Nutrition Claims on Store Brand Products Rise

Retailers are quickly developing products that are organic, natural, gluten-free and GMO-free, but so far are steering clear of high fructose corn syrup claims, according to Nielsen.

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February 9, 2010

Store Brand Beverage Sales Climb

orange juiceThe mature juice segment is particularly vulnerable to store brand incursion, according to beverage analysts Canadean.

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February 9, 2010

Wal-Mart Tests Private Label Spice Program

spicesThe store brand spice category has gained a point in market share over the past year, resting at the end of 2009 at 14.5 percent.

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February 9, 2010

OfficeMax Expands Store Brand Furniture Lines

Zentra collectionThe company expands its Eastleigh and Brenton Studio brands to enhance home office and workspace décor.

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February 9, 2010

Supervalu Improves Baby Basics Diapers

Baby BasicsThe store brand diaper line now provides better leak protection, improved fit and more cost-savings.

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February 2, 2010

Wal-Mart Creates Global Merchandising Centers to Streamline Sourcing

wal mart exteriorThe company will continue to increase direct sourcing for its store brands, a core component of its global sourcing strategy.

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February 2, 2010

Wal-Mart Melds Merchandising and Operations to Sharpen Customer Focus

Andrea ThomasAs part of the reorganization, store brands executive Andrea Thomas is promoted to senior vice president of brand merchandising for home, hardlines and entertainment.

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February 2, 2010

Study: Post-Recession Shoppers Stay True to Store Brands

A majority of shoppers believe store brands present extremely good value, and more than a third plan to stick with store brands after the economy rebounds.

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February 2, 2010

Mintel: U.S. Food Innovation Declines During the Recession

mintel logoIn synch with the economic environment, products boasting “economy” claims rose dramatically, and those with ethical claims and environmental packaging increased by high single digits.

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February 2, 2010

Fresh & Easy Expands Gluten-Free Program

Fresh and Easy Gluten free labelThe West Coast retailer will add more gluten-free products, call them out more clearly on store shelves and provide stores with complete lists to aid customer shopping.

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February 2, 2010

Procter & Gamble Sales Rebound

Although profits are still challenged, consumers are responding to price reductions and new value brand extensions recently launched.

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February 2, 2010

Supervalu Names New Executive V.P. and CMO

Julie Dexter BergCraig Heckert brings in a branding and marketing guru as the latest in a string of new hires since the former Wal-Mart executive took the helm of Supervalu last May.

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January 26, 2010

Managing Store Brand Product Development Risk

As retailers move into the branding domain of consumer packaged goods companies, managing the risk of new product development now falls squarely on their shoulders and requires a shift in strategic mindset.

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January 26, 2010

Wegmans Launches 'Special Blends'

Wegmans introduced five varieties of its new  store brand frozen mixed vegetables, called Special Blends, which are flash-frozen for maximum freshness.

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January 26, 2010

Store Brands Community Supports Haiti Relief Effort

In cooperation with the Save the Children Foundation, Store Brands Decisions established a fundraising program for the children of Haiti, with a pledge to match donations.

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January 26, 2010

Walgreens Hires New Fresh Food Director

walgreens storeFormer Fresh & Easy Neighborhood Market executive Jim Jensen joins Walgreens as divisional merchandise manager of fresh foods.

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January 26, 2010

Loblaw's No Name Store Brand Uses Stripped Down Advertising

loblaw store frontThe Canadian chain uses no-frills television ad spots to communicate the value proposition of its basic No Name brand.

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January 26, 2010

Food Lion and Bloom Offer a New Store Brand Promotion

food lion logoUnder the company's Private Brand Super Sale., shoppers can earn up to $10 in free groceries when they purchase store brand products.

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January 26, 2010

TreeHouse Dominates Canada's Non-Dairy Creamer Store Brand Segment

Treehouse logoThe company’s E.D. Smith subsidiaries signed an agreement to directly supply the Canadian retail store brand non-dairy creamer business.

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January 26, 2010

PBM Products Hires Former Hershey Executive

Tom HernquistThe infant formula company hired former Hershey and Kraft executive to lead its U.S. store brand marketing and innovation.

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January 19, 2010

Packaging & Design: Elevating the Store Brands Game

Dubuc and KitzAs retailers move beyond national brand equivalents into new product innovation, strong design and packaging helps build shopper loyalty, according to a panel of experts who participated in a recent Store Brands Decisions' roundtable.

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January 19, 2010

Wal-Mart Brings More Store Brands to India

bharti-Walmart logoThrough its Indian partner Bharti Retail, Wal-Mart plans to roll out more store brands there, adding to the eight private labels it already introduced.

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Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

See All Guest Columns »