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August 9, 2011
Applied Science: Using Emotional Appeal to Build Brands
Facial coding and eye-tracking are two new tools to evaluate shopper reaction, response and emotional engagement to new products, according to Dan Hill of Sensory Logic.
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August 9, 2011
Ralcorp To Acquire Sara Lee Private Label Refrigerated Dough Business
The $545 million purchase will build on Ralcorp’s store brands business, enhancing cash flow and operational synergies.
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August 9, 2011
Kroger, Aldi, Giant Eagle, HEB Hit Hard by Cargill Ground Turkey Recall
A 36 million-pound salmonella-related turkey recall affects private label retailers, and Michigan and Ohio locations mostly heavily.
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August 9, 2011
Sainsbury's Launches New Portion Control Juice Packaging
Cartons with see-through windows allow simple portion control and showcase the beverage’s freshness
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August 9, 2011
PLMA: Shoppers Can Significantly Cut Grocery Bills Buying Store Brands
Study of summertime basic food and non-food items shows savings as high as 50-plus percent on some items, and an averages of 35 percent
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August 9, 2011
Piggly Wiggly Rolls Out Upscale Foods, Brookshire Revamps Soda Line
Piggly Wiggly’s Newton food Farms line is on store shelves and, and Brookshire has redesigned beverage packaging and added new flavors.
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August 2, 2011
Blending the Best of CPG and Retail to Achieve Store Brands Innovation
Innovation is not about “followership” but leadership, and consistently developing high-quality consumer-centric products, according to Safeway’s Joe Ennen.
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August 2, 2011
Supervalu Exceeds Private Label and Earnings Expectations in Q1
Fueling its store brands forecast of 1 percent sales penetration growth annually for the next three years is the grocer’s new Essential Everyday umbrella brand.
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August 2, 2011
Kroger Selects Oracle's PLM to Speed Store Brands Innovation
The new software will also enable the grocer to improve the customer’s experience.
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August 2, 2011
Walgreens Offers Online Customized Stationery Service
Customers can create and customized cards, invitations and other printed material, including personalized photobooks and business cards.
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August 2, 2011
H-E-B Recalls Store Brands Dairy Products
30 SKUs are included in the recall, including cottage cheese, yogurt, sour cream and dips.
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August 2, 2011
Nash Finch Selects Vertis to Manage Private Label Packaging Production
Under a four-year agreement, Vertis will provide premedia services, including proofing and workflow automation technologies.
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August 2, 2011
Perrigo Closes Acquisition of Paddock Laboratories
This paves the way for Watson Pharmaceuticals to acquire a portfolio of Perrigo’s generic pharmaceuticals, a stipulation of FTC review of the Paddock deal.
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July 26, 2011
Google: Marketing Store Brands Online
Take a page from consumer packaged goods companies’ digital marketing strategies and tactics or risk losing the customer.
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July 26, 2011
Safeway's Q2 Margin and Market Share Slide Overshadow Store Brands Gains
The launch of Open Nature and significant store brands growth are marginalized by soft overall second quarter sales and margins.
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July 26, 2011
Nielsen: Strategies to Boost Store Brands Market Share
Although store brands unit share has been relatively flat since 2009, Nielsen outlined how retailers can continue to leverage and grow sales and market share.
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July 26, 2011
Consumer Perceptions of Store Brands Still Strong, But National Brands Gain Ground
Globally, store brands ratings declined somewhat in the areas of environmental friendliness, quality, trustworthiness, uniqueness and innovation.
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July 26, 2011
Mintel: Upper Income Shoppers Are Thriftier Cosmetics Buyers
One-third of shoppers said they are buying store brands cosmetics more now than they did this time last year.
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July 26, 2011
Fresh & Easy Adds New Gourmet Meals
Four meals are packaged and marketed as Gourmet for Two, retailing for under $10, and feature international and spicy flavors.
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July 26, 2011
Olive Oil Web Site Launches Online Private Label Program
Similar to the wine industry, the site allows retailers to create custom "shiners," unbranded bottles of olive oil or vinegar, for later rebranding.
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July 20, 2011
From the Summit: A Roadmap to Store Brands Success
Presenters on Day 2 of the Store Brands Decisions Innovation & Marketing Summit outlined trading partner collaboration strategies, how to grow store brands and connect with today’s shopper.
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July 19, 2011
From the Summit: Building Shopper Centric Store Brands Models
For the industry to reach its potential, investment in innovation and consumer insights must be made, consistency and quality must be rigorously adhered to, and online strategies devised, according to Day One summit presenters.
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July 19, 2011
Live Blog Day 2 from the Innovation & Marketing Summit
July 19, 2011, 8:05 AM. Day 2 of the Summit saw the presentation of an avalanche of data covering everything from consumer habits to category growth. And recommendations on how to use that data in everything from measuring KPIs to creating store displays.
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July 19, 2011
Ralcorp Spins Off Post to Thwart ConAgra Foods Acquisition
Once the transaction is complete, shareholders will hold interests in two standalone, publicly-traded companies – Ralcorp and Post Foods.
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July 19, 2011
Private Label Gains Ground With Price-Conscious Consumers
Rising food and gas costs, smaller package sizes spur customers to seek quality and value in store brands.
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July 19, 2011
UK Grocery Retailers Revamp Store Brands
From value retailers to the extreme up-market, British supermarkets pour energy and dollars into improving profitable store brands.
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July 19, 2011
Rite Aid Adds New Thrifty Ice Cream Flavors, Products
The nostalgic brand is available at most California Rite Aid stores in hand-dipped cones or take-home containers.
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July 19, 2011
A&P Launches Mid-Atlantic Country Farms Brand
All the products are raised by family-owned farms that use humane and sustainable farming methods.
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July 19, 2011
Parent's Choice to Award a Scholarship in a New Sweepstakes
Created in partnership with PBM Products, the sweepstakes runs through August 15.
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July 18, 2011
Live Blog Day 1 from the Innovation & Marketing Summit
The first day covers the future consumer, the need for consistent quality and the power of emotional marketing.
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Most Read
Walgreens Forecasts Huge Private Label Upside
Time for a Change: Packaging Innovation Stifled by Both Manufacturers and Retailers
The Store Brands Sustainable Packaging Conundrum
Guest Columns
How to Develop a Private Label Expression Aligned with Retail Brand Strategy
By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.
Source: CBX
Using the Store Banner to Endorse Private Label Architecture
Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.
Source: IPLC
Linking Your Empowered Customer into Your Store Brand Management Process
The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.
Source: Austin Clark Group
See All Guest Columns »Free Newsletter
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