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July 19, 2011
Private Label Gains Ground With Price-Conscious Consumers
Rising food and gas costs, smaller package sizes spur customers to seek quality and value in store brands.
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July 19, 2011
UK Grocery Retailers Revamp Store Brands
From value retailers to the extreme up-market, British supermarkets pour energy and dollars into improving profitable store brands.
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July 19, 2011
Rite Aid Adds New Thrifty Ice Cream Flavors, Products
The nostalgic brand is available at most California Rite Aid stores in hand-dipped cones or take-home containers.
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July 19, 2011
A&P Launches Mid-Atlantic Country Farms Brand
All the products are raised by family-owned farms that use humane and sustainable farming methods.
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July 19, 2011
Parent's Choice to Award a Scholarship in a New Sweepstakes
Created in partnership with PBM Products, the sweepstakes runs through August 15.
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July 18, 2011
Live Blog Day 1 from the Innovation & Marketing Summit
The first day covers the future consumer, the need for consistent quality and the power of emotional marketing.
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July 14, 2011
Kroger Launches Branded Baby Web Site for Moms
Tied to its Comforts private label baby line, Kroger’s new web site features parenting advice and insights from “chief comforts mom” Paula Andruss.
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July 12, 2011
Family Dollar Private Label Sales Up 22 Percent YTD
Under significant margin pressure in the third quarter, the discount chain’s expanding private label program is a bright spot.
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July 12, 2011
Supervalu Hosts Cookouts to Promote Stockman & Dakota Private Label Meat
Celebrity Grill-Off Showdowns raised more than $10,000 that will be donated to local charities.
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July 12, 2011
SUMMIT PREVIEW: Consumer Insights Driven Merchandising
Tools to stimulate category growth are innovation, expanding shopper visits, promotions and marketing, according to Martin Cregg of ChaseDesign.
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July 12, 2011
Procter & Gamble Sues German Private Label Soapmaker for Copycat Design
The lawsuit seeks to stop Luhns from violating P&G's intellectual property and selling the infringing products.
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July 12, 2011
Harris Teeter Launches Exclusive Private Label Craft Beer
Barrel Trolley beer will include three varieties – Belgian White Ale, Pale Ale and Amber Ale.
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July 12, 2011
Tesco Brings Private Label Brand from U.S. Fresh & Easy to the U.K.
Tesco and its U.S. subsidiary appear poised to share private label innovation in the future with two recent examples of such exchanges.
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July 12, 2011
7-Eleven Expands Private Label Wine
The company invited vintners to submit their juice for two rounds of tastings, where the retailer narrowed the field from six to three and ultimately the winner.
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July 12, 2011
FMI Attempts to Limit Scope of Menu Labeling Law
The menu labeling law passed by Congress was never designed for or intended to affect supermarkets, according to FMI.
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July 8, 2011
SUMMIT PREVIEW: Using the Store Banner to Endorse Private Label Architecture
Most European retailers today use the store banner to endorse their private label offering, a strategy that could also work for U.S. retailers and help them direct consumer shopping behavior inside the store, according to consultant and author Koen de Jong.
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July 7, 2011
Kroger Revamps Banner PL Brand
The redesigned mid-tier brand is presented on rich blue packaging with a new tag line: “From Our Family to Yours, " but certain competitive categories such as snacks break brand architecture format.
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July 7, 2011
Consumers Embrace Varied Cost Saving Tools to Tighten Spending
Private label purchases, sticking to shopping lists and coupons –both print and digital – reign supreme among consumers who are still deeply concerned about the economy, according to SymphonyIRI Group.
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July 7, 2011
Social Media to Expand Reach of the Innovation & Marketing Summit
Store Brands Decisions offers three social media avenues during the Innovation & Marketing Summit, encouraging attendees and readers to not only join, but also shape, the conversation.
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July 7, 2011
Carrefour Seeks Dramatic PL Expansion
The French retailer’s CEO has declared he wants the chain’s private label to reach a 40 percent share of sales.
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July 7, 2011
Asda's Private Label is Fastest Growing in the U.K.
The U.K. retailer’s CFO said British consumers are still deeply mired in recession and turning to private label in droves for financial relief.
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July 7, 2011
Tesco to Boost Private Label Fresh Produce
The U.K. retailer is also revamping its produce supply chain to increase quality and efficiency, and reduce costs.
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July 7, 2011
Cott Licenses pTeroPure Technology From ChromaDex
pTeroPure is an ultra-pure formulation of pterostilbene, a compound found in blueberries that reportedly has multiple health benefits.
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July 5, 2011
SUMMIT PREVIEW:Designing Store Brands to Satisfy the Entire Consumer Experience
Although the consumer experience begins at the shelf, product and packaging design innovation occurs when all stages of consumer interaction with the brand are considered, including every at-home use to ultimate disposal, according to Sohrab Vossoughi of ZIBA Design.
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June 30, 2011
SUMMIT PREVIEW: Taking Store Brands Marketing to New Heights
To truly engage shoppers with store brands, retailers must rely less on national brand manufacturers, and independently develop and execute shopper marketing programs that build brand equity and solidify shopper loyalty, according to Booz & Company's Matt Egol.
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June 28, 2011
Rite Aid Rising PL Share Drives Aggressive Expansion
The drug chain proceeds cautiously optimistic with Save-A-Lot combo store test, executives said during a recent call with analysts.
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June 28, 2011
Walgreens' Private Labels Boosts Margins
Margins rise due to private label growth as well as higher retail pharmacy margins as cash-strapped consumers continue to buy more store brands and products on promotion.
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June 28, 2011
Futurist John Mahaffie Kicks Off the Innovation & Marketing Summit
Presented by GROUP360 Worldwide, Mahaffie will demystify the consumer of 2025, and reveal how new consumer attitudes will reshape future retail marketing and merchandising strategies.
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June 28, 2011
Private Label Market Share Sets a New Record
Private label dollar share advanced by almost half a point to a new record high of $88.5 billion, according to The Nielsen Company.
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June 28, 2011
Wegmans' Unveils Store Brands Sparkling Juices
Just in time for July 4 celebrations, Wegmans Food Markets introduced a line of private label Sparkling Juice and 100 Percent Juices.
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Most Read
Walgreens Forecasts Huge Private Label Upside
Walgreens Revs Up Store Brands and Store Base
Walmart Unveils Great-For-You Icon
Time for a Change: Packaging Innovation Stifled by Both Manufacturers and Retailers
Guest Columns
How to Develop a Private Label Expression Aligned with Retail Brand Strategy
By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.
Source: CBX
Using the Store Banner to Endorse Private Label Architecture
Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.
Source: IPLC
Linking Your Empowered Customer into Your Store Brand Management Process
The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.
Source: Austin Clark Group
See All Guest Columns »Free Newsletter
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