June 2009 Articles

June 30, 2009

Building Trading Partner Collaboration with Trust

Jurgens and Wegman panel photo Trade relations with store-brand suppliers often are more trusting than those with national brands because goals are more aligned and the focus is on mutual success, Hy-Vee and Wegmans executives say.

Keywords: american italian pasta co., carla cooper, danny wegman, fmi, food marketing institute, hy-vee, jack kelly, kevin hunt, pepsico, private brands summit, private label supplier relations, private label trends, ralcorp, richard jurgens, store brand supplier relations, store brand trends, wegmans

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June 30, 2009

National Brands Prepare for War With Store Brands

Carla Cooper headshot Steadily losing market share to store brands has national branded manufacturers ready to battle retailers who are both customers and competitors, according to a former PepsiCo executive.

Keywords: carla cooper, consumer packaged goods, cpg, fmi, food marketing institute, kraft, national brands, pepsico, private brands summit, private label pricing, private label trends, store brand pricing, store brand trends

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June 29, 2009

Alice.com Could be the New Tool for National Brands to Fight Back Against Store Brands

Believed by some to be the salvation of national brands in their battle against retail store brands, a new web site, Alice.com, is selling branded products direct from manufacturers to consumers at cost, but the site will not reveal the names of its manufacturer partners. "This secretive approach by the manufacturers is down to their fear of reprisals from retailers, which highlights just how weak a position they find themselves in," according to the report.

Source: The Retail Bulletin

Keywords: alice.com, consumer packaged goods, cpg, national brands

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June 29, 2009

Kroger’s Store Brands and Overall Net Income Spike

CEO David Dillon: Kroger's store-brands comprised 35 percent of all units sold in the quarter, while sales of national name-brand groceries declined slightly but at a slower rate compared to the last six months of 2008. Fiscal first-quarter net income rose 12.7 percent, due primarily to cost controls.

Source: MarketWatch

Keywords: grocery, kroger, privatel label trends, store brand trends

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June 29, 2009

Food Lion Rewards High Users of Store Brands With Coupons

For every four private label items purchased in a single trip, loyalty cardholders earned $1 coupons during the grocer's "Private Brand Super Sale" event from May 27 to June 23, which was heavily promoted in store circulars and in-store danglers. The promotion resulted in $150,000 in coupon rewards during the first week, according to Food Lion.

Source: In-Store Marketing Institute

Keywords: food lion, grocery, private label marketing, private label promotions, store brand marketing, store brand promotions

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June 29, 2009

U.K.’s Waitrose Gets Solid Sales Boost from New ‘Essentials’ Line

Since the launch of its new Essentials line of staple products, British food retailer Waitrose saw sales rise 8.4 percent and attracted 250,000 new shoppers in the past four weeks compared to prior year, according to Nielsen data. Sales per transaction were also up 5 percent.

Source: Reuters

Keywords: essentials, grocery, private label food, private label non-foods, store brand food, store brand non-foods, waitrose

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June 29, 2009

A&P Chairman: Private Labels’ Advantage in a Recession

In a two-part Q&A interview, Christian Haub, the executive chairman of A&P, discusses the strategy of delivering better food and how A&P's private label brands are providing consumers more options in the recession.

Source: BNet Retail

Keywords: a&p, christian haub, grocery, private label strategy, private label trends, store brand strategy, store brand trends, the great atlantic & pacific tea co.

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June 29, 2009

Wal-Mart Follows Kroger Lead in Private-Label

The low-priced leader follows in the footsteps of Kroger, Supervalu and Costco to win market share from competitors, and better control price and margins through its Great Value store brand.

Source: Forbes

Keywords: costco, great value, grocery, kroger, mass, private label margins, private label pricing, store brand margins, store brand pricing, supervalu, wal-mart

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June 23, 2009

Kroger Launches Comfort Line Contest

The Kroger Co. is hosting a contest to help name a yellow firefly featured on its baby and toddler Comfort line packaging. The winner will receive a $10,000 scholarship.

Source: Supermarket News

Keywords: grocery, kroger, private label beauty and personal care, private label non-foods, store brand beauty and personal care, store brand non-foods

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June 23, 2009

A&P Introduces America’s Choice Kids Line

With a focus on giving moms and kids more healthy options, A&P’s new store brand was developed in partnership with registered dietitians and includes items such as soy butter, graham crackers, cereal, fruit cups and raisins.

Source: PL Buyer

Keywords: a&p, americ's choice, america's choice kids, grocery, private label food, private label snacks, store brand food, store brand snacks, the great atlantic & pacific tea co.

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June 23, 2009

Study: Brand Disloyalty and Defections Prevail

Only four in 10 national brands retained at least 50 percent of their highly loyal customers between 2007 and 2008. Nineteen percent of customers reduced their loyalty and 33 percent completely defected to other brands, according to a study of 23,000 stores nationwide by Catalina Marketing Corp.

Source: Reuters

Keywords: brand loyalty, catalina marketing, private label loyalty, private label research, private label trends, store brand loyalty, store brand research, store brand trends

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June 22, 2009

Ninety-one Percent of Shoppers Will Keep Buying Store Brands After the Recession Ends

New consumer polling data shows that an overwhelming majority of U.S. supermarket shoppers will continue purchasing store brand products after the recession is over.

Source: Private Label Manufacturers Association

Keywords: plma, private label manufacturers association, private label research, private label trends, store brand research, store brands trends

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June 22, 2009

Wegman: Price and Quality Challenge National Brands, Creating Premium Store-Brand Opportunity

Danny Wegman headshot Wegmans Food Markets' CEO said his grocery chain strives for higher store-brand quality than price-pressured national brands can offer.

Keywords: grocery, national brands, private label innovation, private label supplier relations, privatel label trends, store brand innovation, store brand supplier relations, store brand trends, wal-mart, wegmans

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June 17, 2009

Store Brands Decisions Launches to Serve the Information Needs of the Store Brands Market

In response to the growing store brands movement, Store Brands Decisions debuted today as the first web-based information resource for the store brands industry.

Keywords: john failla, nielsen, plmaa, private label, private label beverages, private label food, private label manufacturers association, private label non-foods, private label sales, private label trends, store brand beverages, store brand food, store brand non-foods, store brand sales, store brand trends, store brands, store brands decisions

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June 16, 2009

FMI Kicks Off Private Brands Summit in New York

The grocery association positions itself as a conduit to facilitate collaboration between retailers and suppliers, a pillar of store-brand program success.

Keywords: bay valley foods, fmi, food marketing institute, goldman sachs, grocery, hy-vee, kroger, leslie g. sarasin, meijer, mintel, nielsen, patrick walsh, private brands summit, ralcorp, red gold, richard jurgens, topco associates, valassis, vi-jon laboratories, wegmans

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June 13, 2009

Costco’s aggressive marketing and success with its Kirkland Signature corporate brand has contributed to an increase of between 10% and 15% in private-label penetration during the current fiscal year. Conversely, national brands are losing share, which is forcing them to be more price competitive, which is an ultimate win for the consumer.

Source: Supermarket News

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Featured PLMA Innovation Hall Exhibitors

Immotion Studios

Logix 3 LLC

Mobile Merchandisers

Store Brands Decisions

PLMA New Product Showcase: Slick here to see hot new products that will be at the show

Store Brands Research

IRI: Baby Boomers to Yield $50 Billion Growth for Private Label and Healthy Lines

The latest IRI research, "Baby Boomers II: Preparing for the Upcoming Wave of Aging Shopper Growth," reveals that store brand spending increases with age. The study examines baby boomer lifestyle changes and identifies top-indexing food and non-food categories, recession-driven shopping patterns and key opportunities for private label and health and wellness products. "Many retailer strategies today assume that boomers are a homogeneous group, and, as a result, their strategies are too general to be effective," said Thom Blischok, president of IRI Consulting & Innovation.

Source: IRI

Better-for-You Foods to Grow Significantly Over the Next Decade

In its new report, "A Look into The Future of Eating," The NPD Group forecasts that better-for-you foods -- such as organic and light or low-calorie foods and beverages -- will be among the fastest growing food trends over the next decade.

Source: The NPD Group

Private Label Trends - Update 2009

This special update to the Private Label Trends Worldwide report addresses the acceleration of private labels as the retailers respond to the current economic downturn.

Source: Research and Markets Ltd.