Consumers Turn to Private Label in Tough Times
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June 8, 2009
Whether its dollar stores or local Texas grocers such as United Supermarkets, retailers are appealing to bargain-hunting consumers with their cheaper store brands combined with weekly specials, advertisements and coupons. Consumers also are noticing a minimal, if any, quality gap between private label and their national brand counterparts in certain categories.
Source: Lubbock Online
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