Giant Eagle Tests Store Branded Italian Gelato
| SHARE: |  |  |  |  |  |
June 8, 2009
Under its Market District store brand, Giant Eagle has introduced four new varieties of authentic Italian gelato in four flavors.
Source: Private Label Magazine
« View All Articles
Most Read
Nielsen and NPD Offer Opposing Views About Private Label Prospects
Kroger Relaunches Its Private Selection Brand
Walmart Canada Debuts BBQ Collection
Guest Columns
Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings
Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.
Source: Tetra Pak Inc.
How to Develop a Private Label Expression Aligned with Retail Brand Strategy
By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.
Source: CBX
Using the Store Banner to Endorse Private Label Architecture
Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.
Source: IPLC
See All Guest Columns »Press Releases
Free Newsletter
In Our Spotlight
Click Image to Open
Current Headlines
Target to Rebrand and Rename Home Line
OfficeMax to Expand Private Label Lines to Wider Retail Audience
Whole Foods Debuts Nourish, Exclusive Organic Beauty Brand
Research: Shoppers Find Little Differentiation in Grocer's Private-Labels
Article Archive
 | 2012 Archive |
| 2011 Archive |
| 2010 Archive |
| 2009 Archive |