Private Label Trends - Update 2009
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June 12, 2009
This special update to the Private Label Trends Worldwide report addresses the acceleration of private labels as the retailers respond to the current economic downturn.
Read These Related Articles:
- Nielsen: U.S. Private Label Sales Increased 7.4 Percent This Past Year
- Retailers Place Greater Focus on Store Brand Packaging Design
- Spartan Stores and Kroger Tap Customers for Savvy Marketing Programs
- U.K. Retailers' Switch-and-Save Programs Spike Store Brand Sales
- U.K Research: Consumer Loyalty to Store Brands is Here to Stay
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Walgreens Forecasts Huge Private Label Upside
Walgreens Revs Up Store Brands and Store Base
Walmart Unveils Great-For-You Icon
Time for a Change: Packaging Innovation Stifled by Both Manufacturers and Retailers
Guest Columns
How to Develop a Private Label Expression Aligned with Retail Brand Strategy
By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.
Source: CBX
Using the Store Banner to Endorse Private Label Architecture
Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.
Source: IPLC
Linking Your Empowered Customer into Your Store Brand Management Process
The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.
Source: Austin Clark Group
See All Guest Columns »Press Releases
Source: U.S. Foods
Trace One and Agentrics-PLM Agree to Merge
Source: Trace One
Three More Fasson Label Constructions Meet New Canadian Recycling Protocol
Source: Avery Dennison
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Current Headlines
Walmart Unveils Great-For-You Icon
Hannaford Introduces Two New Store Brands Lines
Target Elevates Store Brands to Front Page Status
Office Depot Sustainability Report Outlines Store Brands Compliance
Research: Mom's Loyal to Store Brands but Pressured to Buy Up
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