Store Brands Decisions Launches to Serve the Information Needs of the Store Brands Market

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

June 17, 2009

In response to the growing store brands movement, Store Brands Decisions debuted today as the first web-based information resource for the store brands industry.

Sometimes referred to as private label, store brands, own brands or private brands, retailers are increasingly marketing consumer products featuring brand names that they own or control. Store Brands Decisions (www.storebrandsdecisions.com) will serve retailing executives responsible for the sourcing, production, distribution, marketing and merchandising of these brands.

Retailers last year posted unprecedented store brands sales gains of $7.7 billion, according to Nielsen data compiled for the Private Label Manufacturers Association. Nielsen reports that store brands sales for food, beverages and HBC in supermarkets, mass merchandisers and drug stores topped $83.3 billion in 2008.

As Nielsen's figures do not include store brands sales in dollar stores, warehouse clubs, convenience stores, and limited assortment stores such as Aldi and Trader Joe's, whose product assortment is predominantly store brands, Store Brands Decisions estimates that the store brands market in food, beverages and HBC alone is in excess of $100 billion.

The mission of Store Brands Decisions is to help improve the profitability of store brands retailers by providing actionable insights on best practices in store brand development, marketing and merchandising.

Store Brands Decisions' President John Failla said: "As the first web based provider of targeted information for store brands executives, Store Brands Decisions is committed to delivering information and analysis related to store brands trends and strategy. Store Brands Decisions will serve as a catalyst for innovation in store brands development, marketing and merchandising."

To learn more about Store Brands Decisions, please contact John Failla by phone at 914.574.5709 or by email at jfailla@storebrandsdecisions.com.

Read These Related Articles:

• Store Brands Gain Share in Significant Categories
• Store Brands as Innovator, Not Follower
• Store Brands Drive Differentiation and Profit
• Nice N Easy Store Brands Steadily Grow
• H.J. Heinz Boost Marketing to Counter Store Brand Gains

Most Read

Guest Columns

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

Linking Your Empowered Customer into Your Store Brand Management Process

The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.

Source: Austin Clark Group

See All Guest Columns »

Press Releases