Study: Brand Disloyalty and Defections Prevail

June 23, 2009

Only four in 10 national brands retained at least 50 percent of their highly loyal customers between 2007 and 2008. Nineteen percent of customers reduced their loyalty and 33 percent completely defected to other brands, according to a study of 23,000 stores nationwide by Catalina Marketing Corp.

Source: Reuters

Keywords: brand loyalty, business, catalina marketing, companies, food and beverage, industry, markets, private label loyalty, private label research, private label trends, store brand loyalty, store brand research, store brand trends

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