A&P Chairman: Private Labels’ Advantage in a Recession

June 29, 2009

In a two-part Q&A interview, Christian Haub, the executive chairman of A&P, discusses the strategy of delivering better food and how A&P's private label brands are providing consumers more options in the recession.

Source: BNet Retail

Keywords: a&p, business, christian haub, companies, food and beverage, grocery, industry, markets, private label strategy, private label trends, store brand strategy, store brand trends, the great atlantic & pacific tea co.

Comments - Post a Comment

Post A Comment
Name:	(*Required)
Email:	(*Required) - Not Displayed With Comment
Website:
Comment:

« View All Articles

Guest Columns

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

Linking Your Empowered Customer into Your Store Brand Management Process

The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.

Source: Austin Clark Group

See All Guest Columns »