Alice.com Could be the New Tool for National Brands to Fight Back Against Store Brands

June 29, 2009

Believed by some to be the salvation of national brands in their battle against retail store brands, a new web site, Alice.com, is selling branded products direct from manufacturers to consumers at cost, but the site will not reveal the names of its manufacturer partners. "This secretive approach by the manufacturers is down to their fear of reprisals from retailers, which highlights just how weak a position they find themselves in," according to the report.

Source: The Retail Bulletin

Keywords: alice.com, business, companies, consumer packaged goods, cpg, food and beverage, industry, markets, national brands

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