Food Lion Rewards High Users of Store Brands With Coupons

June 29, 2009

For every four private label items purchased in a single trip, loyalty cardholders earned $1 coupons during the grocer's "Private Brand Super Sale" event from May 27 to June 23, which was heavily promoted in store circulars and in-store danglers. The promotion resulted in $150,000 in coupon rewards during the first week, according to Food Lion.

Source: In-Store Marketing Institute

Keywords: business, companies, food and beverage, food lion, grocery, industry, markets, private label marketing, private label promotions, store brand marketing, store brand promotions

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