Taking the 'Ritz' out of Ritz Crackers
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July 8, 2009
One observant blogger shopping at Target recently noticed that Ritz Crackers has downscaled the packaging of its "premium brand to look more store brand-y." Kraft Foods, maker of Ritz Crackers, received stern remarks for charging the same price on its downscaled Ritz as it does for the more premium product.
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