Consumers Not as Willing to Switch to Store Brands for Kids and Pet Products

July 15, 2009

American consumers have switched from national brands to store brands for food, household, health and personal care products but are far more reluctant to switch to store brands on purchases for children and pets, according to a survey of 1,530 shoppers by ICOM, a division of Dallas-based Epsilon Targeting.

Source: Epsilon Targeting

Keywords: business, companies, epsilon targeting, food and beverage, icom, industry, markets, private label kids products, private label non-foods, private label pet products, private label research, store brand kids products, store brand non-foods, store brand pet products, store brand research

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