CPG Giants Use Social Media to Exploit Niche Markets

July 15, 2009

Targeted social media and sophisticated direct marketing techniques are helping CPG companies become more flexible and develop products that do not have mass-appeal, a past prerequisite. New marketing techniques are enabling companies such as General Mills to develop products aimed at small population segments, such as the gluten-free market, a niche it would have dismissed in the past as too small to target profitably.

Source: Advertising Age

Keywords: business, companies, cpg, direct marketing, food and beverage, general mills, gluten-free products, industry, marketing, markets, national brands, niche marketing, social media, social networking

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