Store Brand Savings Still Beat Aggressive CPG Discounting

July 15, 2009

The latest market basket research by the Private Label Manufacturers Association documents that shoppers can still lop 30 percent off their grocery bill by purchasing store brand products in their weekly trips to the supermarket, despite aggressive national brand discounting and couponing.

Source: Private Label Manufacturers Association

Keywords: business, companies, couponing, cpg, discounting, food and beverage, industry, markets, national brands, pricing, private label manufacturers association, private label pricing, private label research, private label trends, store brand pricing, store brand research, store brand trends

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