Campbell Overhauls Chunky Soup to Compete Against Store Brands and Progresso

July 22, 2009

To spark lackluster sales, Campbell Soup Co. plans to emphasize the health benefits of its Chunky soup brand as well as cut the sodium content its best-selling condensed tomato soup to better position against cheaper store brands and Progresso.

Source: Reuters

Keywords: business, campbells soup, companies, food and beverage, industry, markets, private label food, private label grocery, store brand food, store brand grocery

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