Study Proves Considerable Shifts in Brand Loyalty During the Recession

July 22, 2009

Approximately 40 percent of grocery shoppers report trading to store brands since the recession began, while 29 percent say they still prefer name brands even if they cost more than store brands, according to research by Digital Research Inc., which includes analytics by ThinkVine. The new study also provides insights on which food and beverage categories are proving most and least susceptible to "brand abandonment," and which consumer segments have been most and least affected.

Source: Media Post News, Marketing Daily

Keywords: business, companies, consumer behavior, consumer insights, digital research inc., food and beverage, industry, markets, private label loyalty, private label research, private label trends, store brand loyalty, store brand research, store brand trends, thinkvine

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