Are New Value Brands a Diversion?

July 29, 2009

Several retailers are diverging from the traditional three-tier store brands segmentation, adding new discount and value lines, but Tom Stephens, founder of Brand Strategy Consultants, believes it is more a consumer diversion than a sound business strategy.

Source: Private Label Buyer

Keywords: brand strategy consultants, business, companies, food and beverage, industry, markets, plma, plmas world of private label, private brands segmentation, privatel label manufacturers association, store brand segmentation

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