Sainsbury Launches Non-Food Product Line on the Web

July 29, 2009

J Sainsbury Plc launched its long-awaited non-foods line of products online, which is expected to help the retailer increase its share in the U.K. general merchandise category. To start, the chain is offering 4,500 items -- a combination of store brands and national brands -- which is expected to nearly double by fall.

Source: Reuters

Keywords: business, companies, food and beverage, grocery, industry, markets, private label general merchandise, private label non-foods, sainsbury, store brands general merchandise, store brands non-foods

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