Store Brand Buying Behavior More Important Than What Consumers Say They Do
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July 29, 2009
Nielsen consumer insights expert Todd Hale says private label has a somewhat universal appeal across all income groups, but households with incomes between $50,000 and $99,999 show the greatest positive variance from expected levels.
Source: Nielsen Wire
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Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings
Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.
Source: Tetra Pak Inc.
How to Develop a Private Label Expression Aligned with Retail Brand Strategy
By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.
Source: CBX
Using the Store Banner to Endorse Private Label Architecture
Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.
Source: IPLC
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