Store Brand Product Innovation and Market Share Reach New Highs

July 29, 2009

Providing more than just cheap alternatives to national brands, the newest private label foods woo shoppers with premium ingredients, portability and health benefits. So far in 2009, Mintel GNPD has counted 1,800 new U.S. private label foods on retail store shelves, which accounts for 27 percent of all food products introduced this year.

Source: Mintel

Keywords: business, companies, food and beverage, industry, markets, mintel, mintel gnpd, premium private label, premium store brands, private label food, private label innovation, private label packaging, private label research, private label trends, store brand food, store brand innovation, store brand research, store brand trends, store brands packaging

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