Welcome guest!    Login or Register

Former PepsiCo Executive Joins the Board of Daymon Worldwide

SHARE: Email to a ColleagueEmail Print This ArticlePrint Share on LinkedInLinkedIn Share on FacebookFacebook Share on TwitterTwitter

August 5, 2009

Carla R. Cooper, a former PepsiCo executive with 28 years of CPG experience, joined the board of Daymon Worldwide as its first female director and the only board member whose entire career has been spent on the national brand side of the business.

Continue Reading »

 

Comments - Post a Comment


Post A Comment


Name: (*Required)
Email: (*Required)
- Not Displayed With Comment
Website:
Comment:
 

« View All Articles

Most Read

Guest Columns

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

Linking Your Empowered Customer into Your Store Brand Management Process

Linking Your Empowered Customer into Your Store Brand Management Process

The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.

Source: Austin Clark Group

See All Guest Columns »

Press Releases