U.K. Retailers' Switch-and-Save Programs Spike Store Brand Sales

August 12, 2009

The British food shopper is cutting costs using various money-saving strategies, including buying more store brands, using coupons and comparison shopping online. Research published by uSwitch, a comparison shopping site, claims that Britons have tripled their purchases of store brands over the past year.

Source: The Guardian

Keywords: business, companies, food and beverage, industry, markets, private label marketing, private label promotions, private label research, store brand marketing, store brand promotions, store brand research, uswitch

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