Nielsen: U.S. Private Label Sales Increased 7.4 Percent This Past Year

August 19, 2009

Consumers are purchasing private label products at an increasing rate, according to the U.S. Store Brand Development study by Nielsen. Both dollar and unit sales increased significantly for the 52-week period ending July 11, 2009 versus the prior year.

Source: BrandWeek

Keywords: business, companies, food and beverage, industry, markets, nielsen, private label food, private label research, private label sales growth, store brand food, store brand research, store brand sales growth

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