Consumers Willing to Buy Organic and Natural Products When They Are Competitively Priced

August 26, 2009

Consumers are more aware of the differences between organic and all-natural products than most marketers might expect, and a new study indicates they are eager to purchase these products when the price is right. More than 75 percent of shoppers in a recent survey said they prefer purchasing organic and all-natural products if they are comparably priced with other leading brands.

Source: Progressive Grocer

Keywords: business, companies, food and beverage, industry, markets, private label all-natural food, private label food, private label organic food, private label research, store bradn food, store brand all-natural food, store brand organic food, store brand research

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