IRI: Private Label's Strongest Growth is in Commodity Categories With Low Competition and Innovation

August 26, 2009

During the first half of 2009, private label unit share increased in five of six departments, led by fresh/perishables, healthcare and frozen foods, according to a new IRI study, "Private Label 2009: Understanding and Mitigating Private Label Threat." Private label dollar share has increased in 13 of 15 sales categories, with natural cheese, butter and canned vegetables leading the way.

Source: Information Resources Inc.

Keywords: business, companies, food and beverage, industry, information resources inc., iri, markets, private label food, private label innovation, private label research, store brand food, store brand innovation, store brand research

Comments - Post a Comment

Post A Comment
Name:	(*Required)
Email:	(*Required) - Not Displayed With Comment
Website:
Comment:

« View All Articles

Guest Columns

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

Linking Your Empowered Customer into Your Store Brand Management Process

The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.

Source: Austin Clark Group

See All Guest Columns »