PLMA Live: Nielsen V.P. Says Store Brands Will Remain Strong After the Recession

August 26, 2009

Tim Simmons of PLMA conducts a video interview with Lisa Rider, vice president, retail marketing for The Nielsen Company about the future of store brands after the recession, product innovation, price elasticity, and overall retail and consumer trends.

Source: Private Label Manufacturers Association

Keywords: business, companies, food and beverage, industry, lisa rider, markets, nielsen, private label innovation, private label manufacturers association, private label pricing, private label research, private label trends, store brand innovation, store brand pricing, store brand research, store brand trends, tim simmons

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