Sam's Club Unveils New Fair Trade Store Brand Coffee From Brazil

August 26, 2009

Sam's fair trade coffee image Two new Fair Trade Certified Member's Mark coffee selections will be available in more than 600 Sam's Club locations in the United States. These new products are part of the Responsible Sourcing Partnership Project that links Brazilian coffee farmers with mass-market coffee consumers in the United States through Fair Trade certification.

Source: Wal-Mart Inc.

Keywords: business, club, companies, food and beverage, industry, markets, private label coffee, private label fair trade products, private label food, private label grocery, sam's club, store brand coffee, store brand fair trade products, store brand food, store brand grocery, wal-mart

Comments (2) - Post a Comment

I can't tell what it is from the packaging. It's a shame they didn't invest in their brand. It's not emotive, it's cluttered and invisible on shelf, it's not distinctive. Awful.Fairtrade deserves better.

leenewham at 5:30am EDT - August 27, 2009

Thanks for your comment. As the picutre is of a bulk display, the photo may not be doing justice to the package. With that said, I'd agree with you that packaging is probably one of the biggest areas of opportunity for improving store brands.

John Failla at 1:19pm EDT - August 30, 2009

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