U.K Research: Consumer Loyalty to Store Brands is Here to Stay

August 26, 2009

Store brand sales growth is likely to slow, but the shift in loyalty away from national brands is a permanent change, according to retail consultancy Verdict Research. The company predicts that after the recession consumers will be drawn specifically to higher-end private label product lines, such as organics or fair-trade.

Source: Retail Week (U.K.)

Keywords: business, companies, food and beverage, industry, markets, private label fiar trade products, private label food, private label loyalty, private label organic food, private label research, private label trends, store brand fair trade products, store brand food, store brand loyalty, store brand organic food, store brand research, store brand trends, verdict research

Comments - Post a Comment

Post A Comment
Name:	(*Required)
Email:	(*Required) - Not Displayed With Comment
Website:
Comment:

« View All Articles

Guest Columns

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

Linking Your Empowered Customer into Your Store Brand Management Process

The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.

Source: Austin Clark Group

See All Guest Columns »