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September 2009 Articles
September 30, 2009
Walmart Reveals Third Front to Drive Store Brand Sales
Walmart launches a new Garanimals line of sturdy and reasonably priced play and learning toys, adding yet another segment to its exclusive store brands.
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September 30, 2009
Wegmans' Customer Research Prompts Expansion of Store Brand Prepared Foods
The grocer’s customers revealed they want meals that are easy, healthy and affordable, encouraging Wegmans to expand its noteworthy and successful store brand prepared food offering by adding new entrees, sizes and combinations to the mix.
Continue Reading »Source: Wegmans
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September 30, 2009
Store-Brand-Centric Super Dollar Discount Foods Opens Its 12th Store
With a predominant store-brand product mix offering customers 30 to 40 percent savings, KVAT opened its second Super Dollar Discount Foods store in Lynchburg, Tenn., bringing the store count of its new format to 12.
For more on KVAT's Super Dollar Discount Foods concept, see Store Brands Decisions' article, "Store Brands Reign at KVAT's New Discount Retail Food Format."
Continue Reading »Source: The News & Advance
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September 30, 2009
Pepto-Bismol Beats Store Brands Despite Huge Price Premium
Although many retailers are gaining ground in the healthcare category, Procter & Gamble’s pink stomach remedy reins supreme. What’s the secret sauce, so to speak? It could be its trusted multi-purpose uses.
Continue Reading »Source: Advertising Age
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September 28, 2009
Profiles in Innovation: A&P's Non-Foods Are Positioned to Explode (Part 4 of 4)
The grocer’s Preferred Pet line is one of its most developed brands in the non-foods category, but a new health and remedies brand and a separate beauty care brand are set to expand quickly.
Editor’s Note: This is the last article in an exclusive four-part series on A&P’s revamped store brand’s program. The first part, “A&P’s Store Brands Transformation,” focused on the grocer’s overall strategy and plan. Part II, “A&P’s High Hopes for Premium,” highlighted Via Roma, Hartford Reserve and AC Gold. Last week’s Part III, “A&P’s ‘Green Way’ to Sustainability,” featured the new natural and organic brand.
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September 24, 2009
Wal-Mart Video Demonstrates Commitment to Sustainable Store Brands
Suppliers interested in working with Wal-Mart to develop improved store brands should take sustainability seriously. This video, "The Secret Life of Sour Cream" looks at sustainability from a total supply chain perspective, demonstrating how the mass retailer develops superior products at a lower cost with significantly less impact on the planet. Wal-Mart has 12 such innovation projects underway that are expected to save $250 million systemwide.
Source: Wal-Mart
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September 24, 2009
IRI: Private Label All-Retail Unit Share Grows to 22.8 Percent
Even as the economy shows stabilizing signs, private label is growing in every retail channel, with grocery, drug and dollar stores leading the pack, which the retail company described as a "cautionary tale for manufacturers" in its "IRI Times & Trends Report: Game-Changing Economy Taking Private Label to New Heights."
Source: IRI/Business Wire
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September 24, 2009
Treehouse CEO Hunts for Private Label Acquisitions
The former Keebler executive and CEO of TreeHouse Foods Inc., Sam Reed, identified a dozen private-label acquisition targets that will enable the company to develop premium store brands and enter new food categories.
Source: Chicago Business/Crain's
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September 24, 2009
Aldi and Its Successful Model Take on the Big Apple
Aldi, which operates more than 1,000 stores across the country with a product mix of nearly 95 percent store brands, is building its first store in New York City, beginning with the borough of Queens.
Continue Reading »Source: Crain's New York
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September 24, 2009
Citigroup: National Brands Gained Share From Store Brands in August
For the first time since late 2006, national branded food manufacturers gained 20 basis points of dollar market share from private-label brands in August versus the same period last year, according to Citigroup research. Analysts say share gains stem from CPG price increases despite lower production and ingredient costs.
Continue Reading »Source: MarketWatch
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September 24, 2009
Sainsbury's and Co-Op Store Branded Wines Win Awards
Two grocery chains, Sainsbury's and Co-Op, take home Decanter World Wine Awards for their affordable reds, which is the first time store branded wines have won the international honor.
Continue Reading »Source: The Times (London)
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September 22, 2009
Profiles in Innovation: A&P's 'Green Way' to Sustainability (Part 3 of 4)
Rolling up organic, natural foods and earth-friendly products and packaging under one storewide brand, A&P launched Green Way, which includes everything from food and beverages to household cleaners.
This is the third in an exclusive four-part series on A&P's revamped store brands' program. Part I, "A&P's Store Brands Transformation," focused on the grocer's overall strategy and plan. Last week's Part II, "A&P's High Hopes for Premium Store Brands," focused on Via Roma, Hartford Reserve and AC Gold. The final part of the series next week will spotlight the grocer's health care, beauty care and pet brands -- Live Better, Market Spa and Preferred Pet.
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September 22, 2009
PLMA Live: Aldi's Strategy for Growth
In this month's edition to PLMA Live!, Tim Simmons, the association's vice president of communications, interviews Joan Kavanaugh, vice president of corporate purchasing for Aldi, the fast growing retailer with one of the country's most successful private label programs.
Source: Private Label Manufacturers Association
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September 16, 2009
Wal-Mart Uses Social Media to Build Consumer Panel for Great Value Brand
The world's largest retailer leverages social media and the “Elevenmoms” blogger network to develop a direct consumer opinion poll for its growing Great Value store brand.
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September 16, 2009
Kroger Profits Pinched by Shoppers Trading Down
Many customers are seeking discounts and are even trading down to the lowest-priced store brands such as the grocers no-frills value items, Kroger executives said about the 8 percent profit decline in the second quarter.
Source: Associated Press
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September 16, 2009
Safeway Names CPG Exec to Lead Corporate Brands Team
Joseph Ennen, former Frito Lay executive charged with product innovation and development, was named senior vice president of consumer brands at Safeway, overseeing the corporate brands organization including marketing, finance and outside sales.
Source: Safeway
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September 16, 2009
Costco Parades Kirkland's Value Versus National Brands
Taking a tactical page from competitive supermarket retailers, the warehouse club recently positioned shopping carts filled with products at store entrances showing side-by-side price comparison between national brands and Kirkland Signature equivalents.
Source: In-Store Marketing Institute
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September 16, 2009
Analysts Predict Consumer Shift to Store Brands Will be Permanent
Although the weakened economy spurred the growth of store brands, a roundtable of financial analysts agrees the growth trend will continue even after the economy completely recovers.
Continue Reading »Source: Supermarket News
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September 16, 2009
P&G Cuts Prices and Boosts Promotions to Combat Store Brand Incursion
Procter & Gamble Co. is cutting prices and increasing promotions across nearly 10 percent of its household brands due to slumping sales caused in large part by retailer store brands and cheaper competitors.
Continue Reading »Source: CNNMoney
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September 14, 2009
Profiles in Innovation: A&P's High Hopes for Premium Store Brands (Part 2 of 4)
A&P created Via Roma, a first-class brand of Italian specialty foods, and launched top-shelf Hartford Reserve and AC Gold, two 'better-than' programs that will be used selectively.
Editor's Note: This is the second of an exclusive four-part series on A&P's revamped store brand's program. Last week's article, "A&P's Store Brands Transformation," focused on the grocer's overall strategy and plan. Subsequent weekly articles in the series will feature Green Way, A&P's natural and organic brand, as well as its health care, beauty care and pet brands -- Live Better, Market Spa and Preferred Pet.
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September 10, 2009
Wal-Mart Changes the Store Brands Game
If Great Value were an independent merchant, the $10 billion brand would rank as the nation's 39th-largest retailer, which is bigger than A&P, Whole Foods, Family Dollar Stores or Bed Bath & Beyond. It is also bigger than U.S. revenue of McDonald's Corp. ($8.1 billion) or Kellogg Co. ($7.9 billion).
Source: Advertising Age
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September 10, 2009
Safeway CEO Sees Glut of National Branded Products
The over-supply of national brand products will be reduced dramatically as the recession and the growth of store brands force manufacturers to cut products, especially tertiary brands, said Safeway's Chairman and CEO Steven Burd at a Goldman Sachs retail conference.
Source: CNNMoney
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September 10, 2009
Publix Executive Says There is No Store Brand Favoritism
Outlining his consumer-centric SKU reduction philosophy during a recent association educational session, Ed Crenshaw, CEO of Publix Super Markets, said management doesn't show favoritism to store brands over manufacturer brands.
Source: Supermarket News
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September 10, 2009
Store Brand Success Drives New CPG Growth Strategies
Manufacturers such as Kraft, PepsiCo and Procter & Gamble are working hard to reinvent themselves into faster-growing, higher-margin companies as their profits are hampered by the recession and the success of store brands, a well as retailers who are pushing back on price increases and reducing coveted shelf-space allocation.
Continue Reading »Source: CNNMoney.com
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September 10, 2009
Wal-Mart Revamps Great Value to Give It Post-Recession Legs
Wal-Mart executives said the company took a page from the CPG playbook, assigning the responsibility for product development and brand-building to the marketing department. But the Great Value revamp is intended to provide consumers with an alternative to, not a replacement for, national brands, they added.
Continue Reading »Source: Private Label Buyer
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September 10, 2009
Second Culinary Circle Product Recalled in Two Weeks
Supervalu's frozen Culinary Circle Fettuccini Alfredo with Chicken has been recalled just two weeks after the grocer recalled its frozen Macaroni & Cheese due to possible listeria contamination.
Continue Reading »Source: Fox Business
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September 10, 2009
IRI: Consumers Will Depend More on Store Brands This Holiday Season
Although consumers are more optimistic about the economy, an IRI survey of 1,000 households indicates store brands will attain an even more prominent place at holiday tables this year.
Continue Reading »Source: Supermarket News
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September 10, 2009
Bharti Stores in India Sell Wal-Mart's Private Label Brands
Bharti Retail has introduced eight Wal-Mart private labels into its supermarkets, making it the first time Wal-Mart's private label products -- including Great Value and George -- are being sold in stores not owned by the world's largest retailer.
Continue Reading »Source: The Economic Times (India)
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September 10, 2009
Cincinnati Companies P&G and Kroger Woo Customers Differently
Similarities between the two companies ends with the fact that both are based in Cincinnati. Kroger has benefited greatly from the recession and customers' increased interest in its store brands, while Procter & Gamble is cutting prices and increasing promotions to try and boost sagging sales due to the recession and competition form retailer store brands.
Continue Reading »Source: Cincinnati Enquirer
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September 8, 2009
Profiles in Innovation: A&P's Store Brands Transformation (Part 1 of 4)
In less than 18 months, Doug Palmer and his team revamped A&P's entire store brands portfolio and developed more than a half dozen new product lines to address the unique needs of various customer segments.
This is the first of an exclusive four-part series by Store Brands Decisions on A&P's revamped store brands' program. Subsequent weekly articles in the series will focus on the grocer's new and redesigned brands including premium lines such as Via Roma, Hartford Reserve and AC Gold; Green Way, its natural and organic brand; as well as its health care, beauty care and pet brands -- Live Better, Market Spa and Preferred Pet.
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Featured PLMA Innovation Hall Exhibitors
Store Brands Research
IRI: Baby Boomers to Yield $50 Billion Growth for Private Label and Healthy Lines
The latest IRI research, "Baby Boomers II: Preparing for the Upcoming Wave of Aging Shopper Growth," reveals that store brand spending increases with age. The study examines baby boomer lifestyle changes and identifies top-indexing food and non-food categories, recession-driven shopping patterns and key opportunities for private label and health and wellness products. "Many retailer strategies today assume that boomers are a homogeneous group, and, as a result, their strategies are too general to be effective," said Thom Blischok, president of IRI Consulting & Innovation.
Source: IRI
Better-for-You Foods to Grow Significantly Over the Next Decade
In its new report, "A Look into The Future of Eating," The NPD Group forecasts that better-for-you foods -- such as organic and light or low-calorie foods and beverages -- will be among the fastest growing food trends over the next decade.
Source: The NPD Group
Private Label Trends - Update 2009
This special update to the Private Label Trends Worldwide report addresses the acceleration of private labels as the retailers respond to the current economic downturn.
Source: Research and Markets Ltd.
Press Releases
Chris Silva Promoted to President, Morningstar Division of Dean Foods
Source:
GFSI Successfully Benchmarks the GlobalG.A.P Aquaculture and Livestock Schemes
Source: GFSI
The Global Food Safety Initiative (GFSI) Announces New Board Chairman
Source: Global Food Safety Initiative
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Related Articles
Profiles in Innovation: A&P's High Hopes for Premium Store Brands (Part 2 of 4)
Profiles in Innovation: A&P's 'Green Way' to Sustainability (Part 3 of 4)
Profiles in Innovation: A&P's Non-Foods Are Positioned to Explode (Part 4 of 4)
Industry Resources
Private Label Manufacturers Association
National Association of Convenience Stores
American Wholesale Marketers Association
National Association of Chain Drug Stores
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