Game-Changing Store Brands Force Competitive CPG Action

September 1, 2009

Many CPG companies are experiencing double-digit sales declines, mostly due to store brand competition, and are responding with price cuts and aggressive marketing and promotions to turn the tide. Some are even considering sidestepping retailers and going direct to consumers via the Internet.

Source: The Economist

Keywords: business, companies, food and beverage, industry, markets, private label food, private label non-foods, private label pricing, store brand food, store brand non-foods, store brand pricing

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