Good Housekeeping Gives Store Brand Beauty Products Mixed Reviews

September 1, 2009

The Good Housekeeping Research Institute performed blind comparisons in three categories -- anti-aging facial moisturizer, body lotion and two-in-one shampoo/conditioner. The national brand face lotion and shampoo/conditioner won out over their store brand counterparts, while testers were evenly split on which body lotion worked best.

Source: Salt Lake Tribune

Keywords: business, companies, food and beverage, good housekeeping research institute, industry, markets, private label beauty and personal care, private label non-foods, store brand beauty and personal care, store brand non-foods

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