P&G Uses Product Innovation to Attack Store Brands

September 1, 2009

T P&G logo his week Procter & Gamble is launching a new mouthwash called Outlast, which claims to provide fresh breath five times longer than anything currently on the market. The new innovation is an attempt to reinvigorate the oral care segment, which has had sluggish sales due to store brand competition and lagging new product innovation.

Source: Brand Week

Keywords: business, companies, food and beverage, industry, markets, outlast, private label non-food, private label health care products, private label non-foods, private label oral care, procter & gamble, store brand health care products, store brand non-foods, store brand oral care

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