Welcome guest!    Login or Register

Publix Executive Says There is No Store Brand Favoritism

SHARE: Email to a ColleagueEmail Print This ArticlePrint Share on LinkedInLinkedIn Share on FacebookFacebook Share on TwitterTwitter

September 10, 2009

Ed Crenshaw of PublixOutlining his consumer-centric SKU reduction philosophy during a recent association educational session, Ed Crenshaw, CEO of Publix Super Markets, said management doesn't show favoritism to store brands over manufacturer brands.

Continue Reading »

 

Comments - Post a Comment


Post A Comment


Name: (*Required)
Email: (*Required)
- Not Displayed With Comment
Website:
Comment:
 

« View All Articles

Most Read

Guest Columns

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Grocery Aisle Innovation Key to Retailer and Consumer Cost Savings

Retailers are redesigning the aisle, appealing to environmentally friendly consumers and capitalizing on market trends to make their private label brands more competitive.

Source: Tetra Pak Inc.

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

See All Guest Columns »

Press Releases