Store Brand Success Drives New CPG Growth Strategies

September 10, 2009

Manufacturers such as Kraft, PepsiCo and Procter & Gamble are working hard to reinvent themselves into faster-growing, higher-margin companies as their profits are hampered by the recession and the success of store brands, a well as retailers who are pushing back on price increases and reducing coveted shelf-space allocation.

Source: CNNMoney.com

Keywords: business, companies, consumer packaged goods, cpg, food and beverage, industry, kraft, markets, pepsico, private label trends, procter & gamble, store brand trends

Comments - Post a Comment

Post A Comment
Name:	(*Required)
Email:	(*Required) - Not Displayed With Comment
Website:
Comment:

« View All Articles

Guest Columns

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

Linking Your Empowered Customer into Your Store Brand Management Process

The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.

Source: Austin Clark Group

See All Guest Columns »