Wal-Mart Changes the Store Brands Game
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September 10, 2009
If Great Value were an independent merchant, the $10 billion brand would rank as the nation's 39th-largest retailer, which is bigger than A&P, Whole Foods, Family Dollar Stores or Bed Bath & Beyond. It is also bigger than U.S. revenue of McDonald's Corp. ($8.1 billion) or Kellogg Co. ($7.9 billion).
Source: Advertising Age
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