Wal-Mart Revamps Great Value to Give It Post-Recession Legs

September 10, 2009

Wal-Mart executives said the company took a page from the CPG playbook, assigning the responsibility for product development and brand-building to the marketing department. But the Great Value revamp is intended to provide consumers with an alternative to, not a replacement for, national brands, they added.

Source: Private Label Buyer

Keywords: business, companies, food and beverage, great value, grocery, industry, markets, mass, private label food, private label non-foods, store brand food, store brand non-foods, wal-mart, walmart

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Isabella - Thanks for your question. I'm unfamiliar with the Miliza Premium brand and would like to learn more about it. Please call me at 914.574.5709.

John Failla at 1:16pm EDT - September 11, 2009

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