Costco Parades Kirkland's Value Versus National Brands

September 16, 2009

Kirklan Signature image Taking a tactical page from competitive supermarket retailers, the warehouse club recently positioned shopping carts filled with products at store entrances showing side-by-side price comparison between national brands and Kirkland Signature equivalents.

Source: In-Store Marketing Institute

Keywords: business, club, companies, costco, food and beverage, industry, kirkland signature, markets, private label marketing, private label trends, store brand marketing, store brand trends

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