P&G Cuts Prices and Boosts Promotions to Combat Store Brand Incursion

September 16, 2009

Procter & Gamble Co. is cutting prices and increasing promotions across nearly 10 percent of its household brands due to slumping sales caused in large part by retailer store brands and cheaper competitors.

Source: CNNMoney

Keywords: business, companies, food and beverage, industry, markets, p&g, private label household products, private label non-foods, procter & gamble, store brand household products, store brand on-foods

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