Wal-Mart Video Demonstrates Commitment to Sustainable Store Brands

September 24, 2009

Wal-Mart sustaniable video image Suppliers interested in working with Wal-Mart to develop improved store brands should take sustainability seriously. This video, "The Secret Life of Sour Cream" looks at sustainability from a total supply chain perspective, demonstrating how the mass retailer develops superior products at a lower cost with significantly less impact on the planet. Wal-Mart has 12 such innovation projects underway that are expected to save $250 million systemwide.

View Video »

Source: Wal-Mart

Keywords: business, companies, food and beverage, grocery, industry, markets, mass, private label earth-friendly products, private label innovation, private label supply chain, private label sustainable products, store brand earth-friendly products, store brand innovation, store brand supply chain, store brand sustainable products, wal-mart, walmart

Comments (2) - Post a Comment

In December of 2008 Chase Products presented the ONLY sustainable program of store brand aerosol products to procurement management at Wal Mart, during the new Great Value initiative.We were ignored, after a 25 year history of innovation with Wal Mart.It's clear this is a lot of hype with little subtanitive product change. No one KNOWS what sustainability really is. But when company's that attempt to be on the ground breaking floor are ignored, much less be considered competitive, little can be said for the veracity of the WM attempt here.It's public relations and "fluff".Robb SvendsenChariman and CEO (retired)Chase Products Company

robb svendsen at 10:10am EDT - September 25, 2009

Robb - Thanks for your comment and candor. As I believe in 2nd chances, it may make sense to take another swing at the plate given the sustainability initiatives they announced in July. With that said, I know you are not a lone voice of skepticism.

John Failla at 11:40am EDT - September 25, 2009

Post A Comment
Name:	(*Required)
Email:	(*Required) - Not Displayed With Comment
Website:
Comment:

« View All Articles

Guest Columns

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

Linking Your Empowered Customer into Your Store Brand Management Process

The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.

Source: Austin Clark Group

See All Guest Columns »