Pepto-Bismol Beats Store Brands Despite Huge Price Premium

September 30, 2009

Although many retailers are gaining ground in the healthcare category, Procter & Gamble’s pink stomach remedy reins supreme. What’s the secret sauce, so to speak? It could be its trusted multi-purpose uses.

Source: Advertising Age

Keywords: business, companies, food and beverage, industry, markets, p&g, pepto-bismol, private label health care products, private label non=foods, procter & gamble, store brand health care products, store brand non-foods

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